A new report from Google shows that men spend more time researching haircuts online than women. The men’s hair revolution is finally here and I forecast huge changes in the years to come. We are only at the beginning, though – in London I still notice so many bad haircuts and styles.”
Report gathering information from across the web to gauge what styles and fashions are trending this year, for the first time ever, men have out-searched women when it comes to follicular fashion, pulling out a 6 per cent lead over female hairstyle searches. So, in a time of increasing metrosexuality when a new male beauty product hits the shelves every week,latest findings beg the question: do men now care more about their hairstyles than women?
The report asserts that “men are searching to learn more about all these different looks and understand their nuances.
“And understanding the difference between the looks is only half the battle,” it continues. “Men want to know how to get these looks. They’re turning to online videos to learn how to get the style and which products to use. Men are being encouraged to use a variety of products when trying to achieve top rising looks, such as the man bun.
The man bun is a classic case of the modern man’s obsession with his hair. Much-maligned in some circles, the man bun and other trends have been ranked by the search engine to discover what style is most sought after: a hierarchy of hair.
Following hot on the heels of the man bun are such diverse and divisive styles as the comb-over, the mohawk and the flamboyantly-named pompadour fade. And if you’re unsure about what any of those look like, why not Google them? It seems enough people are.
The reason that there has been a recent boom in men seeking new styles and better haircuts, is because it’s a total new territory.
Men’s grooming only really started to kick off around ten years ago. And whilst most men don’t have a clue how to style their hair – and still perceive hairstyling as a waste of time, more and more men are moving away from being ‘creatures of habit’.
“So though a lot of men will have had the same hairstyle throughout their entire life, ever since they were kids, there has definitely been a realisation in the last few years that there are more options available. But thinking of it, treating your hair as a guy cost less as compared to the guys so why look good?